Brands and teams we work alongside.
A snapshot of active partnerships across motorsports, transportation, technology, and retail.
JR Motorsports
A cornerstone of NASCAR's O'Reilly Series, JR Motorsports competes at the highest level with a driver roster that draws national attention. We develop and activate partnerships that connect brands to one of the most recognized names in American motorsports.
Team Penske
One of the most decorated organizations in racing history, Team Penske sets the standard for excellence across IndyCar, NASCAR, and IMSA. We worked with Team Penske on one of the largest experiential motorsports experiences in the country for over 10 years.
Front Row Motorsports
Front Row Motorsports competes with Ford in the NASCAR Cup and Craftsman Truck Series, offering brands a platform for visibility, relationships, and business opportunities. We help identify and shape partnerships, guide conversations, and keep activation aligned with each partner's objectives.
Ford Performance Racing School
The official driving school of Ford Performance offers hands-on high-performance training that puts enthusiasts and corporate guests behind the wheel. We build brand experience partnerships that turn track time into lasting customer relationships.
NOS Energy Drink / Coca-Cola
A leading energy brand under the Coca-Cola umbrella, NOS Energy thrives at the intersection of high-octane motorsports and youth culture. We design experiential marketing and sponsorship activations that bring the brand to life at the track and beyond.
Altria
Altria's portfolio of brands demands strategic partnerships that navigate complex regulatory landscapes while delivering meaningful consumer engagement. We craft brand partnerships and experiential initiatives that meet those standards and drive measurable outcomes.
TruckClub
TruckClub has built a passionate community around trucking lifestyle and culture, creating a direct line to a highly engaged audience. We drive brand awareness, growth and sponsorship opportunities that resonate with this loyal customer base.
Registix
Registix delivers technology solutions that streamline logistics and supply chain operations for businesses nationwide. We support their strategic partnership and go-to-market efforts, connecting innovation with the brands and industries that need it most.
What partners say.
NOS Energy Drink turned to Chad's team to create and implement an exciting and engaging consumer interaction program that matched the high performance persona of the NOS Energy brand. They covered every aspect, from creation and logistics to procurement, safety, and execution, to cleanup. He delivered an adrenaline-packed ride-a-long drifting experience that will never be forgotten by our customers and employees. Chad and his team executed flawlessly, not missing a beat.
Chad Melnik has provided services to Penske Racing's driving school programs since 1999. Throughout our association with Chad, he has provided the highest level of competency, loyalty and professionalism. We have relied on him and his consulting group to provide programs that are uncompromising with regard to safety while portraying the quality and attention to detail that is consistent with the Penske brand. In summary, I view Chad Melnik as an asset to any program or organization.
