01 / Case
JR Motorsports
Motorsports
Challenge
Expand sponsorship inventory with new and innovative partners.
Strategy
Cross-industry sponsor mapping and tiered partnership architecture.
Result
New verticals activated; multi-year renewals secured.
Case Studies
Programs that perform.
A selection of engagements across motorsports, transportation, consumer brands and technology.
02 / Case
TruckClub
Transportation
Challenge
Grow a brand-led community without diluting its identity.
Strategy
Experiential partnership program tied to driver lifestyle moments.
Result
Engaged sponsor pipeline and membership lift.
03 / Case
Registix
Technology / Logistics
Challenge
Move from product brand to partnership-led growth motion.
Strategy
Strategic partner identification, pitch, and account stewardship.
Result
Qualified strategic partner reach with extraordinary brand exposure valued at $5.6M.
04 / Case
CLT Wholesale
Wholesale Distribution
Challenge
Build local awareness and drive traffic in-market.
Strategy
Leverage driver and team social media in-market to amplify brand presence.
Result
10x growth in one year.
05 / Case
Marlboro
Tobacco / Consumer
Challenge
Post-1998 MSA, tightening tobacco-ad laws stripped Marlboro of motorsport sponsorship, its core brand asset.
Strategy
Convert broadcast exposure into invitation-only experiential programs, Racing School and Hot Laps, delivered to age-verified adult smokers via the Philip Morris database.
Result
Preserved the brand's racing identity under strict regulation while deepening loyalty and growing the direct-marketing database.
Featured Case Study
Registix 2025
A multi-year partnership between Registix, JR Motorsports, and Dirty Mo Media that turned on-track performance into measurable brand value across the 2025 NASCAR O'Reilly Series season.
$5.6M
Exposure Valuation
277M+
Impressions
2,630
On-Screen Mentions
2h 42m
Broadcast Duration
Asset Breakdown
- On-Car Branding$4.3M
- Apparel & Gear$953K
- Equipment & Broadcast Graphics$353K
- No. 88 Car (62% of total)$3.5M
Top Events by Media Value
- 1. Watkins Glen$2,067,068
- 2. Pocono$931,288
- 3. Charlotte (Oct.)$880,847
- 4. Dover$679,662
- 5. Atlanta (Jun.)$571,248
Key Moments
01 / Apr 16
Partnership Announcement
Registix, JR Motorsports, and Dirty Mo Media announced a multi-year partnership.
02 / Jun 21
Victory at Pocono
Connor Zilisch and the Registix No. 88 took the win at Pocono — Dale Earnhardt Jr.'s first race as crew chief.
03 / Aug 10
Victory at Watkins Glen
Zilisch dominated Watkins Glen in Registix colors for a second consecutive year.
04 / Sep 20
Registix Fan Day
Fan day event at Registix HQ with driver appearances and activities celebrating the partnership.
05 / Oct 4
Registix Owns Charlotte
Registix and CLT Wholesale featured as primary sponsors on two JRM cars at the Charlotte ROVAL.
06 / Season
Registix Reserve
JRM drivers and team featured at the Registix Reserve during Carolina Panthers game.